ClipSyndicate Adds Overlay Ads with ScanScout

ClipSyndicate, a service of Critical Media, and ScanScout, Inc. today announced that ClipSyndicate has selected ScanScout as a partner to provide overlay ads in ClipSyndicate’s network of vertical sites.

ReelSEO

http://www.reelseo.com/clipsyndicate-scanscout/

Mogulus Readies Insertion of Google Overlay Ads into Live Streaming

One of the most exciting areas of online video is live streaming.  It is on the rise with free platforms.  It will become more pervasive once Yahoo!  comes online with its live service. The question is how is this content monetized. He says that Mogulus is evaluating ScanScout.

BeetTV (at the end of the interview)

http://www.beet.tv/2008/05/mogulus-readies.html

Target Social Network Ads To Capture Clicks

58 percent of nearly 800 users of social networking sites say that very few of the ads and offers they're currently seeing on social networking sites match their specific interests and preferences, and another 29 percent say none of them do, as reported in a recently released Prospectiv poll. Only 13 percent say that "most" ads meet their interests and preferences.

Center for Media Research

http://blogs.mediapost.com/research_brief/?p=1718

The Download: Web Video Chases Monetization

The sheer size of the Web video market suggests that there is a lot of upside to finding ways to inject messaging into this medium.

MediaWeek

http://www.mediaweek.com/mw/content_display/community/opinion/e3i1752bc99a224d580b399848fbc56ca2a

GooTube

Nobody dominates its field quite like YouTube dominates online video. Even parent Google's 65% share of search looks highly competitive compared to YouTube: according to comScore, 38% of videos streamed on the Web come from the video sharing giant. No other player has more than a 4% share. As Forbes says, "Google owns the biggest television station on the planet," set to upload 600 years worth of video this year alone.

Forbes

http://www.forbes.com/forbes/2008/0616/050.html

BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers

BrightRoll, the only branded video advertising network, today announced the end of video rich media fees in response to industry-wide demand from advertisers seeking a more cost-effective and scalable way to execute video ad campaigns across branded properties online.

Shoot

http://www.shootonline.com/go/index.php?name=Release&op=view&id=ev-web2-63377-1212080174-2