CHARTWELLVIDEOWATCH
News and Information for Online Video Enthusiasts
Vator Box takes a look at ScanScout, Adify and Pixsy In this episode of our newest show, the Vator Box, Citigroup Internet analyst Mark Mahaney joins our usual crew to help us rate pitches from ScanScout, Pixsy and Adify. Vator TV http://vator.tv/news/show/vator-box-08-4-2-26-08 An overview of Google's online video ad strategy and launch of Adsense for video in beta Web giant Google has launched the "Adsense for video" program in beta, following its pilot launch in May 2007. The program enables selected publishers in the Google content network to share in revenues from video ads on their sites. At launch, only publishers who serve a minimum of one million video streams per month and are based in the US with English language sites can sign up to the program. The firm aims to roll out to more publishers and in more locations in the near future. Screen Digest http://www.screendigest.com/online_services/intelligence/broadband/updates/bi-030308-jg1/show Advertising.com Launches CPC-based Video Ad Product Advertising.com president Lynda Clarizio said the new product, called Performance Video Product, will soon offer a cost-per-action payment plan. It also maintains a cost-per-thousand (CPM) payment structure for publishers hoping to better monetize online video. ClickZ http://www.clickz.com/showPage.html?page=3628642 How to Measure Online Video Ad Success Online video ads allow for more precise targeting and more accurate viewer metrics than their television counterparts. Still, measuring online video ad success is more art than science. Streaming Media http://www.streamingmedia.com/article.asp?id=9960 Marketers Expanding User Generated Content Campaigns User generated content will attract increasing amounts of revenue this year but analysts disagree on how much and the form the ads will take. One trend is clear: Brand advertisers are increasingly placing messages in highly controlled UGC environments around target niches where the community is easy to understand and inappropriate content is unlikely to appear. In some cases, the advertisers themselves have created the spaces, or had it made with their sponsorship in mind Jack Myers http://www.jackmyers.com/commentary/media-business-report/16188637.html VideoEgg Dumps Video Hosting Clients VideoEgg's conversion from a video aggregator to hosting service to ad network hasn't been without its victims. Publishers with video still served by VideoEgg are getting Dear John letters, informing them that they've got 90 days to find a new video host. Here's a "personal note" one publisher just received: Silicon Alley Insider http://www.alleyinsider.com/2008/3/videoegg_dumps_video_hosting_clients Top 50 http://clickz.com/showPage.html?page=3628629 Top 50 Advertisers by Media Value in December, 2007 http://clickz.com/showPage.html?page=3628559 Video Site Break Acquires Break Media, the operator of male-focused entertainment site Break.com, announced on Tuesday that it has acquired Wall Street Fighter, a business news and financial humor website with more than 500,000 unique monthly visitors. Digital Media Wire http://www.dmwmedia.com/news/2008/03/04/video-site-break-acquires-humor-site-wall-street-fighter Revenge of the Experts The individual user has been king on the Internet, but the pendulum seems to be swinging back toward edited information vetted by professionals. Newsweek http://www.newsweek.com/id/119091/page/1
